SalePaperback
From Unknown to Unforgettable
Publisher:
Penguin
| Author:
Harsh Pamnani
| Language:
English
| Format:
Paperback
Publisher:
Penguin
Author:
Harsh Pamnani
Language:
English
Format:
Paperback
₹239
Save: 40%
In stock
Releases around 31/10/2024Ships within:
This book is on PRE-ORDER, and it will be shipped within 1-4 days after the release of the book.
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In stock
| Book Type |
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ISBN:
Page Extent:
256
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.
If you want to understand how a start-up can transform into a renowned brand in India’s diverse, crowded and ever-changing market, this book is a goldmine of strategies and stories you must read.
Description
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.
If you want to understand how a start-up can transform into a renowned brand in India’s diverse, crowded and ever-changing market, this book is a goldmine of strategies and stories you must read.
About Author
Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times and Financial Express.
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