Strategy for Sustainability

This is the definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book’s practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company and your world will survive. In Strategy for Sustainability, Adam Werbach shows us how sustainability moves beyond compliance-oriented green initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy. Gene Kahn, VP, Global Sustainability Officer, General Mills, Inc. By applying the laws of nature to the laws of business, Werbach provides a trail map that any enterprise or entrepreneur can follow to become a surer, more nimble traveler as our economy enters unchartered terrain.