What’s In It For Them?

When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.

There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. In What’s in It for Them?, entrepreneur and marketer extraordinaire Joe Polish faces the problem of personal and professional disconnection head-on, offering a heart- and mind-expanding guide on how to:

• Deepen rapport and connect with others by identifying and reducing their suffering

• Update Dale Carnegie’s insights to win the right friends and influence the right people

• Overcome others’ intimidation tactics to find true appreciation in relationships

• Build character for better results than capabilities can ever give on their own

• Protect your efforts from the “takers” of the world

And much more—all to help the givers of the world thrive in business without neglecting their relationships.

Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.