Strategic Management: Theory And Application : 2008

“Strategic Management: Theory and Application” is a student-centered text tailored for undergraduate and postgraduate studies, emphasizing skills development. Throughout the book, various features foster critical thinking, analytical rigor, and creativity. It includes real-life applications, four ongoing case studies, cautionary “what can go wrong” boxes, theoretical debates, evidence-based strategies, creative strategizing exercises, end-of-chapter cases, and longer case studies. These elements underscore the practical challenges and demonstrate how theories apply in real-world scenarios, using recent examples of strategy successes and failures. The text maintains a balanced approach by summarizing economic, sociological, and organizational theories without rigid theoretical constraints. Written in an accessible style, it serves as an essential learning tool for students in this field.