From Likes to Lives – Unravelling the Impact of Social Networking Sites on Youth

Publisher:
HP Hamilton Limited
| Author:
Dr. Ramesh Kumar Sharma I Dr. Durgesh Tripathi
| Language:
English
| Format:
Paperback
Publisher:
HP Hamilton Limited
Author:
Dr. Ramesh Kumar Sharma I Dr. Durgesh Tripathi
Language:
English
Format:
Paperback

445

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Book Type

ISBN:
SKU 9781913936396 Category
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Page Extent:
150

Social networking sites have transformed the landscape of social interactions, diverging from traditional face-to-face methods. These platforms enable users, especially the youth, to create and share content digitally, fostering connections with peers, relatives, and professionals both locally and globally.

This digital environment has cultivated collective intelligence through content sharing and creation. A book delves into the impact of new media technologies on youth, contrasting preferences between urban and remote areas. Utilizing a quantitative approach, it examines various domains such as political communication, education, behavioral shifts, and e-governance, with a significant emphasis on social media’s role in societal and political mobilization.

This comprehensive study integrates empirical data analysis, meta-analysis of previous research, and highlights the diminishing digital divide, emphasizing the evolving access to new media technologies, especially in remote regions of India.

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Description

Social networking sites have transformed the landscape of social interactions, diverging from traditional face-to-face methods. These platforms enable users, especially the youth, to create and share content digitally, fostering connections with peers, relatives, and professionals both locally and globally.

This digital environment has cultivated collective intelligence through content sharing and creation. A book delves into the impact of new media technologies on youth, contrasting preferences between urban and remote areas. Utilizing a quantitative approach, it examines various domains such as political communication, education, behavioral shifts, and e-governance, with a significant emphasis on social media’s role in societal and political mobilization.

This comprehensive study integrates empirical data analysis, meta-analysis of previous research, and highlights the diminishing digital divide, emphasizing the evolving access to new media technologies, especially in remote regions of India.

About Author

Dr. Ramesh Kumar Sharma is Associate Professor at Vivekananda Institute of Professional Studies, Delhi affiliated with Guru Gobind Singh lndraprastha University. Dr. Durgesh Tripathi is Associate Professor at Guru Gobind Singh lndraprastha University, Delhi, he also oversees its newly established School of Film Making.

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