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Understanding Behavioral Finance (1st ED) (2011)
Publisher:
cengage
| Author:
Lucy F. Ackert, Richard Deaves
| Language:
English
| Format:
Paperback
Publisher:
cengage
Author:
Lucy F. Ackert, Richard Deaves
Language:
English
Format:
Paperback
₹635 ₹254
Save: 60%
In stock
Ships within:
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In stock
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Book Type | |
---|---|
Signs of Wear | |
Weak Binding | |
Pages |
Pages are mostly clean with minor marks |
Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Category: Finance
Page Extent:
348
This comprehensive textideal for today’s behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book’s applied approach.
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Description
This comprehensive textideal for today’s behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book’s applied approach.
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