SaleSold outPaperback
Harsh Realities : The Making of Marico
₹399 ₹339
Save: 15%
Reality, Science and the Sanatan
₹735 ₹734
Save: 0%
Titan
Publisher:
HACHETTE INDIA
| Author:
Vinay Kamath
| Language:
English
| Format:
Paperback
Publisher:
HACHETTE INDIA
Author:
Vinay Kamath
Language:
English
Format:
Paperback
₹499 ₹374
Save: 25%
Out of stock
Receive in-stock notifications for this.
Ships within:
3-5 Days
Out of stock
Book Type |
---|
ISBN:
SKU
9789388322522
Category Biography & Memoir
Category: Biography & Memoir
Page Extent:
208
When Titan Company Limited launched its quartz watches some 30 years ago, the founders – a merry bunch of Tata employees who started out simply wanting ‘to do something different’ – could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.The brand they created injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but they also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Fastrack, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
Be the first to review “Titan” Cancel reply
Description
When Titan Company Limited launched its quartz watches some 30 years ago, the founders – a merry bunch of Tata employees who started out simply wanting ‘to do something different’ – could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.The brand they created injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but they also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Fastrack, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
About Author
Vinay Kamath is Associate Editor, The Hindu BusinessLine. Prior to joining BusinessLine in 1998, he did a short stint in television with TV 18. He has earlier worked with Financial Express, i>BusinessWorld, Times of India and Economic Times . A graduate in economics from Vivekananda College, University of Madras, 1985, Kamath earned a diploma in journalism from the Times School of Journalism, New Delhi, and was also part of the first batch of the Chevening Young Journalist's programme at the University of Westminster.
Reviews
There are no reviews yet.
Be the first to review “Titan” Cancel reply
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.