SalePaperback
Digital Marketing
₹699 ₹629
Save: 10%
Digital Transformation with Dataverse
₹799 ₹719
Save: 10%
Digital Marketing Trends and Prospects
Publisher:
BPB Publications
| Author:
Shakti Kundu
| Language:
English
| Format:
Paperback
Publisher:
BPB Publications
Author:
Shakti Kundu
Language:
English
Format:
Paperback
₹849 ₹764
Save: 10%
In stock
Ships within:
1-4 Days
In stock
ISBN:
SKU
9789389898583
Category Computer Engineering/IT Engineering
Category: Computer Engineering/IT Engineering
Page Extent:
166
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
Be the first to review “Digital Marketing Trends and Prospects” Cancel reply
Description
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
About Author
Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.
Reviews
There are no reviews yet.
Be the first to review “Digital Marketing Trends and Prospects” Cancel reply
[wt-related-products product_id="test001"]
Related products
Oracle Database 11G The Complete Reference (India Edition 13th 2014)
Save: 50%
Software Engineering A Practitioner’s Approach (7th Ed)
Save: 60%
Distributed Operating Systems Concept And Design (2004)
Save: 60%
Digital Communication Fundamentals And Applications (2nd Ed)
Save: 60%
RELATED PRODUCTS
Head First Java: A Brain-Friendly Guide, Third Edition
Save: 5%
Mastering Bitcoin: Programming the Open Blockchain, Second Edition
Save: 25%
Cryptography and Network Security (2nd Impression 2006)
Save: 60%
Digital Communication Fundamentals And Applications (2nd Ed)
Save: 60%
Distributed Operating Systems Concept And Design (2004)
Save: 60%
Linear Programming for Project Management Professionals 
Save: 10%
Oracle Database 11G The Complete Reference (India Edition 13th 2014)
Save: 50%
Software Engineering A Practitioner’s Approach (7th Ed)
Save: 60%
Reviews
There are no reviews yet.