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ADVERTISING MANAGEMENT
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ADVERTISING, SELLING & PROMOTION, FIRST EDITION
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ADVERTISING, 4TH EDN
Publisher:
PEARSON INDIA
| Author:
Frank Jefkins
| Language:
English
| Format:
Paperback
Publisher:
PEARSON INDIA
Author:
Frank Jefkins
Language:
English
Format:
Paperback
₹901
Save: 15%
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Ships within:
1-4 Days
In stock
ISBN:
Page Extent:
416
The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.
Description
The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.
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