CROSS CULTURAL MANAGEMENT : CONCEPTS AND CASES, 2ND EDN

The second edition of Cross-cultural Management – Concepts and Cases provides a global view of the cross-cultural management issues, while maintaining an Indian perspective. Extensively revised and updated, the book provides an in-depth understanding of how culture impacts international management. A comprehensive blend of theory and practice, it is an ideal textbook for management students as well as practicing managers to help them succeed in global markets and multicultural workplaces.

New to the second edition:
• New mini cases such as the Failure of Starbucks in Australia, L’Oréal’s Multicultural Team Leaders and Expatriate CEOs in the Indian Aviation Industry
• New topics such as culture and CSR, self-initiated expatriates and Indian diaspora
• Extensive updates in each chapter reflect recent academic research
Key features:
• Discusses cross-cultural management in today’s corporate India with a wide variety of Indian and global examples
• Contains classroom-tested original cases, providing exposure to a wide range of management contexts in countries such as Algeria, Canada, China, Finland, Germany, India, Japan, Mexico, U.K. and USA
• Includes exercises and games to enhance students’ interest in the subject