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SELL: TRUST BASED PROFESSIONAL SELLING
Publisher:
CENGAGE INDIA
| Author:
Raymond W,Ramon A. Avila,Charles H. Schwepker,Thomas N. Ingram
| Language:
English
| Format:
Paperback
Publisher:
CENGAGE INDIA
Author:
Raymond W,Ramon A. Avila,Charles H. Schwepker,Thomas N. Ingram
Language:
English
Format:
Paperback
₹850 ₹765
Save: 10%
In stock
Ships within:
1-4 Days
In stock
ISBN:
SKU
9789353508258
Category Uncategorized
Category: Uncategorized
Page Extent:
300
SELL, 6E, introduces current and emerging practices in professional selling with updates that cover today’s most relevant topics and industry selling practices and student-focused study learning tools and activities.
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Description
SELL, 6E, introduces current and emerging practices in professional selling with updates that cover today’s most relevant topics and industry selling practices and student-focused study learning tools and activities.
About Author
Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management, and sales management with Exxon and Mobil.
Raymond (Buddy) W. LaForge is the Brown-Forman Professor of Marketing at the University of Louisville.
Ramon A. Avila (Ph.D., Virginia Tech University) is the George and Frances Ball Distinguished Professor of Marketing at Ball State University.
Charles H. Schwepker, Jr. (Ph.D., University of Memphis), is the Mike and Patti Davidson Distinguished Marketing Professor at the University of Central Missouri.
Michael R. Williams (Ph.D., Oklahoma State University) is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University.
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