SaleSold outPaperback
MARKETING RESEARCH
Publisher:
WILEY INDIA
| Author:
Leone,KUMAR,DAY,Aaker,Gopal Das
| Language:
English
| Format:
Paperback
Publisher:
WILEY INDIA
Author:
Leone,KUMAR,DAY,Aaker,Gopal Das
Language:
English
Format:
Paperback
₹839
Save: 25%
Out of stock
Receive in-stock notifications for this.
Ships within:
1-4 Days
Out of stock
ISBN:
Page Extent:
632
The 11th Edition of Marketing Research (by Aaker et al. ) has been adapted to Indian perspective without much dilution of its global flavour. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions and actions. In this edition, readers are expected to learn, explore and analyse various dimensions of marketing research.
Description
The 11th Edition of Marketing Research (by Aaker et al. ) has been adapted to Indian perspective without much dilution of its global flavour. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions and actions. In this edition, readers are expected to learn, explore and analyse various dimensions of marketing research.
About Author
Gopal Das is an Associate Professor of Marketing at IIM Bangalore. Gopal has more than 10 years of teaching and/or research experience in Marketing and Data analytics. He has conducted several management development programmes on Research Methodology, Marketing Research and Data Analytics using statistical packages, such as SPSS, AMOS, SAS, MINITAB and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best “Outstanding Doctoral Management Student Awards (2012)” organized by AIMS International held at the IIM Bangalore.
Reviews
There are no reviews yet.
[wt-related-products product_id="test001"]
Reviews
There are no reviews yet.