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BUSINESS COMMUNICATION
₹446
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BUSINESS COMMUNICATION
Publisher:
VIKAS PUBLISHING
| Author:
R K Madhukar
| Language:
English
| Format:
Paperback
Publisher:
VIKAS PUBLISHING
Author:
R K Madhukar
Language:
English
Format:
Paperback
₹440
Save: 20%
In stock
Ships within:
1-4 Days
In stock
ISBN:
Page Extent:
496
Over the last 12 years this book has made a pride of place for itself among students of management because of the authoritative approach it has followed. It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for workplace challenges.
Description
Over the last 12 years this book has made a pride of place for itself among students of management because of the authoritative approach it has followed. It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for workplace challenges.
About Author
He is an economist and has been an alumnus of Indian Institute of Science, Bangalore. He has rich and varied experience in banking, finance and management, and has occupied senior-level positions for three decades. A keen communicator and a regular resource person at the Staff Training Centres and in-house Executive Development Programmes, he has been closely associated with preparing varied study material and publication of booklets. He was the first Chief Economist at the Indian Banks' Association, Mumbai and also the Chief Executive of Canbank Mutual Fund, Mumbai. In recent years, he has been active as Chairman/Member of the Interview Committees of several public sector banks for both recruitment and promotion.
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