BUSINESS COMMUNICATION

Publisher:
VIKAS PUBLISHING
| Author:
SHALINI VERMA
| Language:
English
| Format:
Paperback
Publisher:
VIKAS PUBLISHING
Author:
SHALINI VERMA
Language:
English
Format:
Paperback

446

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ISBN:
SKU 9789325981171 Category
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Page Extent:
472

This book, Business Communication: Essential Strategies for Twenty-first Century Managers, brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book is a must read for students of MBA, practicing managers and corporate trainers.

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Description

This book, Business Communication: Essential Strategies for Twenty-first Century Managers, brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book is a must read for students of MBA, practicing managers and corporate trainers.

About Author

Shalini Verma has over two decades of experience in teaching, training, research and consultancy. Apart from her PhD in Communications and Diploma in Training and Development, she has master’s degrees in four varied areas – English, Communications and Journalism, Human Rights and Business Administration. Dr Verma is a management consultant and the founder of Pollyanna Positive Parivartan Pvt. Ltd., a Delhi-based consultancy firm with operations across the world. In addition, she has been associated as Visiting/Adjunct Professor of Communication, Soft Skills and T&P (Training and Placement) trainings with several reputed business schools, including the IIMs. Formerly, she was associated as Assistant Professor, Business Communication with the AACSB (Association to Advance Collegiate Schools of Business)-accredited India MBA program, College of Business, Ohio University, USA and ISTAO, Italy. Corporate training being her forte, Dr Verma has conducted more than 500 MDPs (Management Development Programmes), FDPs (Faculty Development Programmes) and Leadership Training Programmes for the senior-level managers across sectors and verticals. Some of the national and international organizations to whom she has provided training/consultancy services are Climentoni (Italy), Fiam (Italy), Faam (Italy), Sacma (Italy), Inoxa (Italy), Hindustan Times (PACE), ICWAI, ICSI, NTPC, JK Tyres, IGL, IFFCO, NFL, Cooper Standard, Coal India, IICM, Ecorys, to name a few. She has authored around 50 books on different genres such as management, self-help, ELT (English language teaching/training), reference and competition books, among others. She has also been writing columns, both in English and Hindi, in some leading national newspapers, including Hindustan Times.

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