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Digital Marketing
Publisher:
Vijay Nicole
| Author:
LJ Charlas & Patrick Joseph Susairaj
| Language:
English
| Format:
Paperback
Publisher:
Vijay Nicole
Author:
LJ Charlas & Patrick Joseph Susairaj
Language:
English
Format:
Paperback
₹280
Save: 20%
In stock
Ships within:
1-4 Days
In stock
ISBN:
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This book Digital Marketing is an introductory text cum handbook for students of management and business and for anyone who wants to pursue a career in Digital Marketing.
Salient Features
• Explanation of the basic concepts and elements of marketing required for digital marketing.
• Detailed overview of marketing mix and management strategies digital marketers should be aware of.
• Elucidation of Core elements and concepts of different types of digital marketing in the order recommended by the experts in the field.
• Comprehensive coverage of 14 types of digital marketing with real world examples.
• A dedicated chapter covering the skills required for digital marketing and career opportunities in digital marketing.
• Short, medium and long answer questions at the end of every chapter to test the knowledge gained.
• A dedicated chapter covering the future trends in digital marketing, which can be used as a road map for novice digital marketers.
Description
This book Digital Marketing is an introductory text cum handbook for students of management and business and for anyone who wants to pursue a career in Digital Marketing.
Salient Features
• Explanation of the basic concepts and elements of marketing required for digital marketing.
• Detailed overview of marketing mix and management strategies digital marketers should be aware of.
• Elucidation of Core elements and concepts of different types of digital marketing in the order recommended by the experts in the field.
• Comprehensive coverage of 14 types of digital marketing with real world examples.
• A dedicated chapter covering the skills required for digital marketing and career opportunities in digital marketing.
• Short, medium and long answer questions at the end of every chapter to test the knowledge gained.
• A dedicated chapter covering the future trends in digital marketing, which can be used as a road map for novice digital marketers.
About Author
Dr LJ. Chaarlas M.Com., M.B.A., M.Sc. (Appld Psy.) M.Phi., Ph.D., D.Lit. is Professor & Head, Department of Commerce & International Trade, Karunya Institute of technology And Sciences (Deemed University), Coimbatore. Previously, he was Head, Department of Commerce, St Joseph’s College (Autonomous), Tiruchirappalli. He has more than 37 years of experience in teaching. His areas of interest include Income Tax, Marketing, Business Management, Business Ethics, Human Resource Management, Entrepreneurship, and GST. He is a well-acknowledged HR trainer and Quiz Master. He has authored books like Understanding Behavioural Finance: Making Decisions, Goods & Services Tax, Essentials of Goods & Services Tax and Problems and Solutions in GST.
Patrick Joseph Susairaj, who has a Masters in Computer Applications from Madras University, India and M.I.T (Advanced, specializing in Software Architecture) from QUT, Australia is a Senior Software Developer and Architect, Entrepreneur, Digital Marketing Expert, and Investor, with over 15 years of experience in software development and around a decade of experience as software consultant in Australia. Patrick leverages his skills and experience to drive digital transformation for his clients around the world.
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