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Cases in Marketing
Publisher:
Vijay Nicole
| Author:
Rishikesh Padmanabhan & Chandrasekar K S
| Language:
English
| Format:
Paperback
Publisher:
Vijay Nicole
Author:
Rishikesh Padmanabhan & Chandrasekar K S
Language:
English
Format:
Paperback
₹260
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ISBN:
Page Extent:
172
Cases in Marketing A case stydy book designed for postgraduate management students. Has case studies on market research, pre-purchase needs, segmentation strategies, sales promotion, cross selling, USP, sales forecasting, delivery channels, customer interaction and CRM…
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Cases in Marketing A case stydy book designed for postgraduate management students. Has case studies on market research, pre-purchase needs, segmentation strategies, sales promotion, cross selling, USP, sales forecasting, delivery channels, customer interaction and CRM…
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