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Strategic Pharmaceutical Marketing Management in Growth Markets
Publisher:
Rout India
| Author:
Mithun Nandy
| Language:
ENGLISH
| Format:
Hardback
Publisher:
Rout India
Author:
Mithun Nandy
Language:
ENGLISH
Format:
Hardback
₹1,036
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Page Extent:
288
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
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India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
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