Pilgrimage Tourism Marketing Strategy: with special reference to Shri Mata Vaishno Devi Shrine

This volume exclusively deals with pilgrimage tourism services and the related pilgrim satisfaction and suggest long tern effective marketing strategies based upon scientific and statistical grounds better services in future. It also evaluates the effectiveness of working of the Shri Mata Vaishno Devi Shrine Board, the only governing body at the pilgrimage destination and the related satisfication with respect to payment and non-payment services. This study is an effort of its kind based upon primary data where in marketing effectiveness and customer satisfaction with respect to pilgrimage tourism services has been studies deeply for the first time to understand the problems pilgrimage tourism which forms the basis of domestic travel since long.