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The Unicorn Within
Publisher:
HARVARD BUSINESS REVIEW
| Author:
YATES, LINDA K.
| Language:
English
| Format:
Paperback
Publisher:
HARVARD BUSINESS REVIEW
Author:
YATES, LINDA K.
Language:
English
Format:
Paperback
₹2,699 ₹1,889
Save: 30%
In stock
Ships within:
1-4 Days
In stock
Book Type |
---|
ISBN:
Category: Leadership
Page Extent:
336
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital€”you have customers€”you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game€”to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 1 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don’t stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company’s growth engine for years to come. The next Unicorns don’t have to come from Silicon Valley. Regardless of your company’s industry, geography, or history, they can come from you. Whether you’re the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book’s proven method, you can unleash the Unicorn within.
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Description
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital€”you have customers€”you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game€”to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 1 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don’t stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company’s growth engine for years to come. The next Unicorns don’t have to come from Silicon Valley. Regardless of your company’s industry, geography, or history, they can come from you. Whether you’re the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book’s proven method, you can unleash the Unicorn within.
About Author
Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1, creating global strategy, building companies, and driving innovation for large multinationals worldwide. You can find the author at: mach49.com.
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